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Bernina 740 Sewing Machine

item #194542642


Product Description

Bernina 740 Sewing Machine (740)

The BERNINA 740 offers a wealth of functions and features that make sewing easier. Inventions such as the semi-automatic threading system and the BERNINA Stitch Regulator (BSR) testify to the BERNINA spirit of innovation. The BERNINA 7 Series will also wow you visually with its simple yet exclusive design - because we concentrate not only on sophisticated technologies, but also on setting new standards in product design.

Key Features


The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.


All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.


The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.


The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.


The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.


User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.


The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it's also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.


  • Hook system - B Hook
  • Maximum sewing speed (stitches per minute) - 1000
  • Length of freearm to the right of the needle - 254 mm
  • Color touchscreen - 4.3 inches
  • LED sewing lights - 30 LEDs
  • Maximum stitch width - 9
  • Maximum stitch length - 6
  • Needle positions - 11
  • Sewing in each needle position
  • Number of spool holders - 2
  • Semi-automatic needle threader
  • Adjustable presser foot pressure
  • Automatic thread cutter
  • Manual thread cutter - 3
  • BERNINA Dual Feed
  • Adaptive Thread Tension
  • Memory (short-term/altered stitches)
  • Memory (long-term/altered stitches)
  • Create and save stitch combinations
  • BSR functionality (straight stitch and zigzag
  • Start/stop button (stitching without foot control)
  • Slide speed control
  • Upper thread indicator
  • USB interface for PC connection
  • USB interface for USB data stick
  • Multi-function knobs
  • Change stitch settings while sewing
  • BERNINA foot control with back-kick function
  • Needle stop up/down
  • Bobbin winding while sewing/embroidering
  • On-screen help
  • Sewing tutorial
  • Creative consultant
  • Personal program
  • Setup program
  • Eco mode

Included Accessories

  • Reverse pattern foot # 1C
  • BERNINA bobbin for the 7 series
  • Reverse pattern foot # 1D
  • Buttonhole foot with slide # 3A
  • Zipper foot # 4D
  • Free-arm slide-on table for more sewing space
  • Free-Hand System (FHS) / Presser foot lifter
  • Open embroidery foot # 20C
  • Stylus for the 7 and 8 series

Sewing & Quilting Features

  • Pattern star/end function
  • Elongation
  • Security function program
  • Number of stitch patterns (incl. alphabet) total - 800
  • Utility stitches total - 29
  • Buttonholes (incl. eyelet) total - 11
  • Automatic buttonhole length measuring system
  • Automatic buttonhole
  • Manual muilt-step buttonhole
  • Button sew-on program
  • Darning programs - 2
  • Decorative stitches total - 200
  • Quilting stitches total - 23
  • Cross-stitch programs - 21
  • Sewing alphabets - 5

Warranty Information

5 years limited manufacturer’s warranty.

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